I solve complex problems
Product & Business Systems Leader | Data, Operations & Technology
I work on complex business problems where operations, data, technology, and economics intersect.
My career has taken me from airline revenue and cargo operations at Garuda Indonesia, to enterprise product leadership at eFishery, to building my own technology ventures. Across each chapter, I have focused on the same challenge: understanding how a business really works, finding where complexity is creating friction or lost value, and building systems that make the business perform better.
Today, I focus on building measurable, scalable systems for complex and data-driven industries; where product decisions have consequences far beyond the software itself.
Highlight Impacts
Complex problems require deep analytical thinking. Here is how I've turned chaotic data and operational hurdles into measurable business value.
Built the entire data infrastructure for scattered cargo data from scratch with a lean 2-person team, enabling robust analytics.
Learn how I did it →Identified and recovered 28,000+ lost transactions worth over 4 million USD through meticulous data cross-referencing.
Learn how I did it →Developed highly accurate flight-level performance forecasting models that drove steady and significant yield growth.
Learn how I did it →Strategically restructured cargo distribution channels, successfully expanding operations to 5 new international markets.
Learn how I did it →Managed operations for 3 wet-leased freighter aircraft, achieving 65% Cargo Load Factor (CLF) and consistent profitability.
Learn how I did it →Product Portfolio
Systems and platforms I've managed from conceptualization to scale.
KRU Pintar
Manage thousands of employees with minimum administrative overhead.
Jurnal Pintar
Produce transparent, consistent, and funder-ready financial reports.
AR-AP Settlement Module
Streamlined financial reconciliation processes.
Segmentation & Promo Management
Built targeted promotional engines for distinct customer segments.
Personal Projects
Side ventures and independent tools I'm building.
We believe every social fund should be impactful, traceable, and supported by reports that are accessible, understandable, and verifiable.
Streamlined high-end sound system rental management powered by RFID & sensing technologies.
Feel the joy of wedding planning with interactive moodboard, couple collaboration dashboard, and financial transparency.
Professional Journey
Decades of solving systemic challenges across aviation and agritech.
Chief Executive Officer
Helping organizations turn complex operations into measurable growth with data, strategy, and tech that deliver. Perfecting Airbox's flagship products: Kurir Pintar, Jurnal Pintar, KRU Pintar.
Interim Head of Product Downstream & Growth
Led strategic product initiatives driving growth and optimizing downstream operations in the aquaculture supply chain.
Senior Product Manager – Transaction
Managed core transactional systems, improving reliability and processing efficiency for millions of transactions.
Senior Product Manager – Enterprise System
Spearheaded the development of internal enterprise tools, significantly reducing operational bottlenecks.
Enterprise Business Architect
Architected scalable business processes and system integrations bridging commercial needs with technical capabilities.
Manager Channel Distribution & Comm Support
Restructured cargo channel distribution expanding network to 5 countries generating USD 500k+ monthly revenue.
Manager Revenue Planning & Perform Control
Managed 3 wet-leased freighter aircraft delivering USD 200k+ monthly net profit and developed flight-level forecasting.
Business Analyst
Built the Cargo Data Center from scratch, recovering millions in lost transaction data.
Thoughts & Perspectives
Writings on product management, leadership, and technology.
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